Finding originality by way of a burger prize-fight.

DATE: June, 2019

SCOPE: Brand, Campaign, Digital, Print

FOR: University Project

An update to one of my university projects, led by designers at Front Page. I was asked to create a successful restaurant with a digital product as a main feature. UR-BRGR was then suggested as the next great Glasgow burger restaurant.

UR-BRGR’s revolutionary create your own burger component allows the customer to decide what burgers stay on the menu permanently.

The Burger Royale – a monthly prize-fight to see which burger (and creator) wins the honour of a permanent fixture on the menu.

Unfortunate disclaimer: this restaurant concept is only hypothetical, and does not actually exist.