THE WELL

A local organisation, calling for a small-town revolution.

DATE: November, 2019

SCOPE: Brand, Posters, Print

FOR: GDFS 2019 Live Project

At the GDFS 2019 Live Project, the brief called for respondents to think of home, and what the concept of home means to them. My response led me to realise my hometown could be more exciting (to put it kindly).

My response was to create a community organisation and events space, whose goal was to make Motherwell (my hometown) a more viable option for the next generation of homesteaders.

The idea was to organise events and initiatives which highlighted the positive aspects of small-town life, through a unique wayfinding system and a weekly free print newsletter.

This project won me my first internship, at O STREET.

MORE WORK