SSPR – Research Network

Toeing the line between approachability and professionalism.

DATE: December, 2016

SCOPE: Brand, Digital

FOR: University Project

An update to my University project originally conducted in December 2016. INSsPIRE contacted my class for some design support as part of our coursework.

INSsPIRE is an international network of researchers who share a focus on prevention of secondary stroke, through non-invasive non-surgical interventions.

As part of an expansion effort INSsPIRE sought to create a new brand which would be visible to stroke patients, carers, and family members; as well as clinicians and – most importantly – researchers.

The flow within the mark symbolises the flow of information between researchers, and the coming together of shared resources for the betterment of the whole.

This brief called for an approachable brand, yet had to retain the professionalism already attached to their reputation as researchers. I responded with a simple but strong logomark, and friendly assosiated material.